Client
CultureTech
Technology
Java, VueJS, AWS
BoatyardX partners with CultureTech
Ergo provides custom software development expertise through our subsidiary BoatyardX. BoatyardX is a bespoke software development company that partners with clients all over the globe to build exceptional cloud products, leveraging best of breed technology.
CultureTech partners with BoatyardX to create a digitised licensing marketplace for works of art – connecting IP owners with those wishing to use this IP – meeting the growing demand for content on the web and elsewhere.
Company Overview
CultureTech is making art more accessible to the world, by streamlining, automating and simplifying the processes associated with the licensing and rights management of artist works – connecting IP owners such as museums, galleries & artists, foundations & estates and researches & academics, with those seeking to license artwork for use in online and/or offline environments. BoatyardX teamed up with CultureTech to position them for international expansion.
The Challenge
- Licensing artwork for use online or offline is tedious, time consuming and expensive – discouraging licensing
- For IP owners the costs associated with licensing their artwork can be prohibitive, reducing their licensing revenue potential
- A SaaS cloud-based platform, developed in partnership with BoatyardX, that allows IP owners to automate and simplify the processes associated with licensing artist works for use in online and offline environments
- Usage right parameters may be assigned to object records including: license type (e.g. commercial, scholarly), usage type (e.g. printed or digital catalogue), geography, start/end date, price. A project or request is created for each license.
- All communications are managed through the CultureTech platform – ensuring a verifiable & secure record is maintained of all relevant documentation – with notifications issued to each party as required to ensure the licensing process is completed as efficiently as possible.
The Benefits
- Substantially reduced time and resources, and associated costs, for IP owners and users to license artwork.
- Significantly increased licensing fees for IP owners
The Result
To date, the CultureTech platform has been deployed by over 10 museums, artists & galleries, foundations & estates and researchers & academics, across North America, including many of the world’s most highly regarded institutions. The platform has allowed these organisations to significantly reduce the time and resources required to license their collections of artistic, cultural, historical, and scientific artifacts and other objects of importance, whilst driving increased licensing fees for IP owners.
The bottom line for why we chose BoatyardX as our partner is its capabilities across the full product lifecycle – from design through to build, and then launch – and then to work alongside us as we grow the platform and our customer base.
CultureTech CEO
What did the CultureTech / BoatyardX partnership deliver?
- Platform to streamline the process of art licensing for museums and other IP owners
- Back end solution with integrated workflow engine and collection browsing capability
- Continuous rapid delivery of new capabilities and features following launch, based on an agreed quarterly rolling roadmap and backlog prioritization approach
- Post solution launch support
Want to learn more
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