The Solution
Power BI taps into a growing list of BidX1 data sources, including unstructured as well as structured data from across the markets where the firm operates. All of the data sources feed into the company’s customized Dynamics CRM solution, from where Power BI extracts it for analysis and a range of powerful insights.
With 100 licensed Power BI users and more to come, the intelligence it delivers is making a big difference to the business. BidX1’s online auction events provide multiple points of market intelligence for Power BI to analyze. Data around pre-auction engagement tracks interest in assets – residential and commercial – and shows the effectiveness of the marketing collateral. Post-event, bidder and buyer data can inform future marketing campaigns and geotargeting.
The growing database of transactions provides unprecedented levels of insight into different geographies, supply/demand dynamics and overall market trends. The company also captures all the ‘hygiene factors’ behind a property sale, routine but sometimes complex components, such as contracts, energy ratings, and photographs. All are virtually captured on a country-by-country basis in Dynamics 365, where they can be accessed by local users working on a sale or by the business for a big picture view of market trends.
An event catalogue is published on the web in the run-up to each auction and Power BI is used to gather insights around it that are helpful in selling the property, such as data on where interested bidders are coming from. After an auction, people and geographies can be identified for future events which informs how marketing budgets are spent.
