For years, VMware Explore in EMEA meant a trip to sunny Barcelona. A city that gave us unforgettable moments, meaningful conversations, and yes, some truly epic events—some of which may or may not have involved late-night tapas, questionable dance moves, and very enthusiastic whiteboard sketches over sangria.
As a long-standing partner, we’ve proudly hosted our customers there, helping them navigate transformation, explore new technologies, and shape their IT strategy in one of Europe’s most inspiring settings.
This year marks a new chapter. While the setting has changed, the purpose remains the same: to connect, to learn, and to lead the way forward with VMware by Broadcom. And although we’ll miss the beach views, Mediterranean breeze and of course the SUN, London brings its own strengths such as easy access, a dynamic tech community, and a sharp focus on business impact that makes it the ideal host city for what’s next.
VMware Explore on tour lands in London
In 2025, VMware is bringing the Explore experience closer to you with a new roadshow format called VMware Explore On Tour. We’re excited that London has been chosen as one of the key stops in EMEA, with the main conference day taking place on 17th September at the Hilton London Metropole.
While the format may be shorter than the full Barcelona experience, the agenda is still packed with value. Expect focused technical sessions, hands-on labs, and direct access to VMware experts. All designed to help you get the insights you need in one high-impact day.
Why you should attend
Whether you’re trying to make sense of Broadcom’s updates, exploring your next move with VCF, or just fancy catching some rain while talking hybrid cloud (:, this event will give you the tools, context, and conversations to move forward with confidence.
Here’s what’s in store:
- Key content from VMware Explore Las Vegas, curated for a European audience.
- Live technical labs to explore the latest capabilities.
- Roadmap sessions and practical guidance from VMware experts.
- Community engagement with the UK VMUG UserCon taking place alongside on the 18th September.
We’ll be there, supporting our customers
As a VMware by Broadcom Premier Partner, we’ll be right there with you throughout the event. Whether it’s answering licensing questions, mapping out deployment options, or simply helping you prioritise your next steps, our team will be on-site and ready to support.
We know this has been a time of significant change for VMware customers. That’s why it’s more important than ever to connect, ask questions, and get clarity on what’s next. And yes, we’re also there for the strong coffee, the insightful conversations, and perhaps a quick snack at one of London’s countless cafés. Why not, right?
A new chapter in a new city
We’ll definitely miss Barcelona, the sunshine, the energy, and the late-evening chats over sangria. But we’re equally excited for what London brings. A central hub for the region, rich with innovation and opportunity, and the perfect backdrop to reimagine what’s possible with VMware.
I hope to see you there!
- Location: Hilton London Metropole
- Date: 17th September 2025
If you’re planning to attend, let us know. We’d be delighted to host you and ensure you get the most from the day.
Let’s explore what’s next, together.
